{"id":32531,"date":"2025-07-08T03:25:03","date_gmt":"2025-07-08T07:25:03","guid":{"rendered":"https:\/\/netsurit.com\/en-us\/?page_id=32531"},"modified":"2026-01-27T10:14:03","modified_gmt":"2026-01-27T15:14:03","slug":"case-study-machen-mcchesney","status":"publish","type":"page","link":"https:\/\/netsurit.com\/en-us\/case-study-machen-mcchesney\/","title":{"rendered":"Case Study : Machen McChesney"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32531\" class=\"elementor elementor-32531\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8ad53 e-flex e-con-boxed e-con e-parent\" data-id=\"2c8ad53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36a33c8 e-con-full e-flex e-con e-child\" data-id=\"36a33c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4df6a8 elementor-widget elementor-widget-heading\" data-id=\"e4df6a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CPA FIRM CASE STUDY<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634a62f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"634a62f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How Machen McChesney Went from IT Struggles to Tech Innovation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea46e9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1ea46e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Conversation with<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac59265 e-con-full e-flex e-con e-child\" data-id=\"ac59265\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-796da4e e-con-full e-flex e-con e-child\" data-id=\"796da4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d216b1 elementor-widget elementor-widget-image\" data-id=\"7d216b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/Netsurit-Reid-Gavin-Machen-McChesney-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-32542\" alt=\"\" srcset=\"https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/Netsurit-Reid-Gavin-Machen-McChesney-150x150.png 150w, https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/Netsurit-Reid-Gavin-Machen-McChesney-300x300.png 300w, https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/Netsurit-Reid-Gavin-Machen-McChesney.png 700w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4023952 e-con-full e-flex e-con e-child\" data-id=\"4023952\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-442a249 elementor-widget elementor-widget-text-editor\" data-id=\"442a249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reid Gavin, AuD, MBA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbca5c elementor-widget elementor-widget-text-editor\" data-id=\"0fbca5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chief Operating Officer, Machen McChesney<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642bde4 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"642bde4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#machenvideo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-158f84a e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"158f84a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23bdcbd elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"23bdcbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/Case-Study-Machen-McChesney.png\" class=\"attachment-full size-full wp-image-32552\" alt=\"\" srcset=\"https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/Case-Study-Machen-McChesney.png 1080w, https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/Case-Study-Machen-McChesney-300x300.png 300w, https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/Case-Study-Machen-McChesney-1024x1024.png 1024w, https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/Case-Study-Machen-McChesney-150x150.png 150w, https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/Case-Study-Machen-McChesney-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81752f0 e-flex e-con-boxed e-con e-child\" data-id=\"81752f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-116ddbf e-con-full e-flex e-con e-child\" data-id=\"116ddbf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-694b97f elementor-widget elementor-widget-image\" data-id=\"694b97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"266\" height=\"114\" src=\"https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/Machen-McChesney-Logo.png\" class=\"attachment-medium size-medium wp-image-32557\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25796ab elementor-widget elementor-widget-text-editor\" data-id=\"25796ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"font-size: 17px\">About<\/strong><br \/><a href=\"https:\/\/machen.cpa\/\">Machen McChesney<\/a> is a full-service CPA firm based in Auburn, Alabama, serving businesses and individuals since 1954. With deep roots in tax, audit, and advisory, they bring decades of trusted expertise to every client relationship, backed by a forward-thinking approach to technology and growth.<\/p><p><strong style=\"font-size: 17px\">Industry<\/strong><br \/><span class=\"TextRun SCXW147724585 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW147724585 BCX8\">Accounting, Payroll &amp; Advisory<\/span><\/span><\/p><p><strong style=\"font-size: 17px\">Company Size<\/strong><br \/>~60<\/p><p><strong style=\"font-size: 17px\">Headquarter<\/strong><br \/>Auburn, Alabama<\/p><p><strong style=\"font-size: 17px\">Founded<\/strong><br \/>1954<\/p><p><strong style=\"font-size: 17px\">Services<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-939591b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"939591b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Accounting &amp; Outsourcing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Audit\u00a0 &amp; Assurance Services<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Business Advisory<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Financial Planning &amp; Wealth Management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Taxation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46fe57e elementor-widget elementor-widget-text-editor\" data-id=\"46fe57e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"font-size: 17px\">Affiliations<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eb8659 e-con-full e-flex e-con e-child\" data-id=\"1eb8659\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2126f8f e-con-full e-flex e-con e-child\" data-id=\"2126f8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4af01ae elementor-widget elementor-widget-image\" data-id=\"4af01ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"350\" height=\"238\" src=\"https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/1.png\" class=\"attachment-large size-large wp-image-33045\" alt=\"\" srcset=\"https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/1.png 350w, https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/1-300x204.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7857522 e-con-full e-flex e-con e-child\" data-id=\"7857522\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bbec65 elementor-widget elementor-widget-image\" data-id=\"1bbec65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"350\" height=\"238\" src=\"https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/2.png\" class=\"attachment-large size-large wp-image-33046\" alt=\"\" srcset=\"https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/2.png 350w, https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/2-300x204.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eaace9 e-con-full e-flex e-con e-child\" data-id=\"2eaace9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bd17651 e-con-full e-flex e-con e-child\" data-id=\"bd17651\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbf1cc5 elementor-widget elementor-widget-image\" data-id=\"bbf1cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"350\" height=\"238\" src=\"https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/3.png\" class=\"attachment-large size-large wp-image-33047\" alt=\"\" srcset=\"https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/3.png 350w, https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/3-300x204.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2d30da e-con-full e-flex e-con e-child\" data-id=\"d2d30da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75ed0a3 elementor-widget elementor-widget-image\" data-id=\"75ed0a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"350\" height=\"238\" src=\"https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/4.png\" class=\"attachment-large size-large wp-image-33048\" alt=\"\" srcset=\"https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/4.png 350w, https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/4-300x204.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1135296 e-con-full e-flex e-con e-child\" data-id=\"1135296\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d8edf97 e-con-full e-flex e-con e-child\" data-id=\"d8edf97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-67dc6d5 e-con-full e-flex e-con e-child\" data-id=\"67dc6d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd851e8 elementor-widget elementor-widget-text-editor\" data-id=\"fd851e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Challenge<\/h5><p>For years, <strong>Machen McChesney<\/strong> relied on a trusted in-house IT setup\u2014secure, but stagnant. As technology advanced and client needs evolved, the firm found itself falling behind. Their internal team couldn&#8217;t keep pace with modern tools, AI, or rising cybersecurity demands. Innovation stalled. And the weight of <b>&#8220;what if&#8221;<\/b> began to set in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d81a30 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1d81a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Outdated systems blocked innovation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Internal IT couldn\u2019t support growth or AI<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Security concerns create daily stress<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e4c12f e-con-full e-flex e-con e-child\" data-id=\"9e4c12f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7627c4 elementor-hidden-desktop elementor-widget elementor-widget-spacer\" data-id=\"a7627c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e62c4 elementor-widget elementor-widget-text-editor\" data-id=\"19e62c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Solution<\/h5><p>Partnering with Netsurit gave Machen McChesney the clarity, confidence, and expert support they needed to evolve. With 24\/7 security, a proactive IT roadmap, and the InnovateX program, the firm moved from reactive to future-ready, unlocking smarter tools, streamlined workflows, and the freedom to dream bigger.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52214bd elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"52214bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Implemented 24\/7 security roadmap<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Built AI tools and smarter workflows<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Filled IT gaps with a full-service MSP<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50622a3 e-con-full e-flex e-con e-child\" data-id=\"50622a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-df553fb e-con-full e-flex e-con e-child\" data-id=\"df553fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc04aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dbc04aa\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"machenvideo\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c52623 elementor-widget elementor-widget-video\" data-id=\"1c52623\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=h-wepyfgj6w&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/netsurit.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/07\\\/Netsurit-YT-Thumbnail-2.png&quot;,&quot;id&quot;:&quot;33056&quot;,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/netsurit.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/07\/Netsurit-YT-Thumbnail-2.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6efe9f5 elementor-widget elementor-widget-spacer\" data-id=\"6efe9f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc5dd3 elementor-widget elementor-widget-text-editor\" data-id=\"ecc5dd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Machen McChesney&#8217;s Story<\/h3><p><a href=\"https:\/\/machen.cpa\/\">Machen McChesney<\/a> is a full-service CPA firm based in Auburn, Alabama, with a legacy that stretches back to 1954. For over 70 years, they&#8217;ve built trust through tax, audit, and advisory services\u2014serving individuals, businesses, and institutions with deep roots in the community. Known for consistency and professionalism, the firm grew steadily by staying grounded in tradition. But with that legacy came a reluctance to change. As the industry evolved, Machen McChesney continued to serve its clients the way it always had\u2014until it became clear that what once worked was no longer enough to keep up.<\/p><h3>\u00a0<\/h3><h3>Before Netsurit\u00a0<\/h3><p>For years, Machen McChesney relied on a trusted in-house IT setup\u2014secure, familiar, and <strong>built by someone who knew the firm inside out<\/strong>. But over time, cracks began to show. New technologies were emerging faster than the team could adapt. AI felt out of reach. Security needs were growing more complex. And without a clear tech roadmap, progress stalled. The team did their best, but they weren&#8217;t equipped to guide the firm into the future. Instead of thinking ahead, leadership spent more time putting out fires. And every night, the risk of falling behind loomed larger.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69aae7d elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"69aae7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIt felt like almost overnight. <b>I would say that the nightmares changed to dreams.<\/b> We were scared. We were not sleeping. We knew we could be ransomware-attacked. We knew all the things we weren\u2019t doing\u2014and we went to sleep in fear every single night. Just the lack of fear allowed the possibility of dreaming.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90288b elementor-widget elementor-widget-text-editor\" data-id=\"d90288b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Netsurit as a Partner<\/h3><p>From the first call, we knew Machen McChesney didn\u2019t just need another IT provider\u2014<strong>they needed a true partner<\/strong>. A team that could match their pace, understand their industry, and help them move forward with confidence. We listened closely, asked the right questions, and aligned quickly on what mattered most: security, clarity, and innovation. For us, it wasn\u2019t just about support\u2014it was about helping a respected firm embrace what\u2019s next without losing what\u2019s made them great for 70 years.<\/p><h3>\u00a0<\/h3><h3>How Netsurit Helped Machen McChesney\u00a0<\/h3><p>We started by rebuilding the foundation\u2014implementing 24\/7 security, simplifying their IT environment, and giving their team a clear, forward-looking roadmap. With <strong><a href=\"https:\/\/netsurit.com\/en-us\/innovatex-for-accounting-and-tax\/\">InnovateX for Accounting<\/a><\/strong>, we introduced smarter tools, unlocked AI capabilities, and streamlined the way their people work every day. Our teams worked hand-in-hand across departments, from tax to advisory, making sure the tools fit their processes\u2014not the other way around. Within weeks, <strong>the firm shifted from reactive to ready<\/strong>. No more tech headaches. No more fear. Just a team finally free to focus, grow, and think bigger.<\/p><h3>\u00a0<\/h3><h3>Scaling Up with Netsurit\u00a0<\/h3><p><span data-preserver-spaces=\"true\">With the right systems in place, Machen McChesney didn&#8217;t just catch up\u2014<\/span><strong><span data-preserver-spaces=\"true\">they started thinking ahead<\/span><\/strong><span data-preserver-spaces=\"true\">. Teams began exploring AI, reworking internal processes, and asking <\/span><span data-preserver-spaces=\"true\">smarter<\/span><span data-preserver-spaces=\"true\"> questions about what&#8217;s possible. What once felt risky now felt exciting. Backed by a team they trust and tools that scale with them, the firm is moving faster, operating smarter, and embracing change without hesitation. The result? A 70-year-old firm acting with the energy and clarity of a startup\u2014ready for whatever comes next.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bf3cd3 e-flex e-con-boxed e-con e-parent\" data-id=\"4bf3cd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a07777b e-con-full e-flex e-con e-child\" data-id=\"a07777b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffde032 elementor-widget elementor-widget-spacer\" data-id=\"ffde032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e6ed4f e-flex e-con-boxed e-con e-parent\" data-id=\"5e6ed4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3efc974 e-con-full e-flex e-con e-child\" data-id=\"3efc974\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56fd41a elementor-widget elementor-widget-heading\" data-id=\"56fd41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspired by Machen McChesney's story?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7537669 elementor-widget elementor-widget-heading\" data-id=\"7537669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s write yours next.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac306fa elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ac306fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If outdated systems are holding you back, we&#8217;re ready to help. We&#8217;re here to support the dreams of the doers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14cc7f4 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"14cc7f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/netsurit.com\/en-us\/discovery-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BOOK A CALL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8cb0fc elementor-widget elementor-widget-text-editor\" data-id=\"c8cb0fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>OR<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ae2b6 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"b8ae2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/netsurit.com\/en-us\/uncover-hidden-it-infrastructure-risks-now\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Calculate Your Risk FOR FREE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CPA FIRM CASE STUDY How Machen McChesney Went from IT Struggles to Tech Innovation A Conversation with Reid Gavin, AuD, MBA Chief Operating Officer, Machen McChesney Watch now AboutMachen McChesney is a full-service CPA firm based in Auburn, Alabama, serving businesses and individuals since 1954. With deep roots in tax, audit, and advisory, they bring [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"nf_dc_page":"","content-type":"","footnotes":""},"page-category":[],"city":[],"service":[],"class_list":["post-32531","page","type-page","status-publish","hentry"],"acf":[],"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","yoast_noindex":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study : Machen McChesney - Netsurit US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/netsurit.com\/en-us\/case-study-machen-mcchesney\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study : Machen McChesney - Netsurit US\" \/>\n<meta property=\"og:description\" content=\"CPA FIRM CASE STUDY How Machen McChesney Went from IT Struggles to Tech Innovation A Conversation with Reid Gavin, AuD, MBA Chief Operating Officer, Machen McChesney Watch now AboutMachen McChesney is a full-service CPA firm based in Auburn, Alabama, serving businesses and individuals since 1954. 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