{"id":11130,"date":"2021-09-02T10:21:31","date_gmt":"2021-09-02T14:21:31","guid":{"rendered":"https:\/\/netsurit.com\/en-us\/?p=2516"},"modified":"2023-11-22T14:00:37","modified_gmt":"2023-11-22T19:00:37","slug":"the-role-of-it-services-in-business","status":"publish","type":"post","link":"https:\/\/netsurit.com\/en-us\/the-role-of-it-services-in-business\/","title":{"rendered":"The role of IT in business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We\u2019ve all heard about digital disruption and digital transformation. But what do they mean and what is IT\u2019s role in disruption and transformation?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Disruption is about how the world and your competition work. Transformation is about how you work.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">John Hagel in his book \u201cScaling Edges\u201d talks about the \u201cdark side\u201d of technology. He is not referring to the dark web or hacking. Rather he is talking about three effects that technology has on business. He says that technology intensifies pressure on executives \u2013 to compete harder and more innovatively, accelerates change \u2013 businesses must be agile and more rapid in their response to customers, and Hagel talks about how connectivity can change a small event somewhere in the world into having a global effect \u2013 a new online business in Alaska can threaten a business in South Africa. A high-end provider of <a href=\"https:\/\/www.netsurit.com\/en-us\/managed-it-services-new-york-city\/\">managed IT services in New York<\/a> can help a small\/medium sized business compete globally without ever having to leave their building.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this explanation of the dark side of technology, Hagel encapsulates disruption: Customers, suppliers and competitors use technology and the pressure is on you to use it effectively if you want to remain competitive. Technology acts as a multiplier of the speed of change. \u201cMe too\u201d becomes \u201cme now\u201d. Customers can search for a new supplier and switch within hours if they can\u2019t get what they want from your company. This rapidity and universally available information has removed customer loyalty from the equation. The new customer loyalty now depends on you meeting their needs quickly and efficiently. Finally technology has enabled businesses to achieve what Erik Brynjolfsson calls \u201cscale without mass\u201d. When a business can source product from anywhere and supply it to anywhere, without building warehouses and logistics fleets, they have achieved scale without mass. The simplest example of this is e-books. Online book stores don\u2019t need bricks and mortar shops which have an inventory of between 10 000 and 20 000 books. An online bookstore has millions of titles, which are easily searchable, bought, and with e-books, are easily deliverable. There is no printing, storage or delivery cost. This has halved the cost of e-books.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s disruption. When the world, your customers and your suppliers are operating with a different paradigm, you have been disrupted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Transformation and digital transformation is something different. Largely it occurs internally, and yes, it is probably disruptive. Organizations need to transform the way they interact with their customers, develop or upgrade their products, manage their capabilities and culture, and put in place platforms that allow them to move quickly and comprehensively to meet any challenge. Much of this transformation is enabled by technology, which is why it is called digital transformation. But not all transformation is digital \u2013 your culture and capabilities require something more than a technical approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology increases competition, the speed of change, and the effects of small changes. It enables you to scale without mass.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And this is where the role of IT is changing. In many large forward-thinking organizations, the IT department is responsible for three things: The technology, of course \u2013 running it, acquiring and maintaining it, implementing new technologies and identifying technologies which will be useful or critical to strategic success. But IT now has a role which is deeply business focused; for example <a href=\"https:\/\/www.netsurit.com\/en-us\/it-support-new-york\/\">IT support in New York<\/a> is becoming a central function for NYC business, not just an auxiliary department . They look at customers and their needs, and drive the changes needed to meet these needs. They look at processes and workflows and drive the changes needed to optimize these. And they look beyond the IT platform \u2013 to the entire organizational delivery platform \u2013 the branches, the logistics, the staff. Finally, IT has a new leadership role. It is about scanning the environment and identifying challenges and opportunities that will affect the organization. Then they need to draw the attention of the entire organization to what they see and how they interpret it. Finally, IT has a role in affecting the culture of the organization \u2013 how quickly it moves, how close it is to its customers, suppliers and yes, its competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The new IT role involves running the technology, driving business change through technology and providing leadership in what you do and how you do it.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new role of IT is not to become the CEO or the new fix-all for the organization. They do not do marketing (although they help a lot), they don\u2019t do HR, they don\u2019t do finance and accounting. But to each element of the business they bring a unique perspective: They ask, because they are qualified to do so, \u201cHow can technology improve this function, interaction, product, and service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the new role, IT has a problem. If they think that most of their activity should be in operating and delivering IT services, they will not have enough time, capacity or mental space to focus on their new roles. So they have to do what most organizations are doing successfully. They need to think about the ecosystem that they need to provide all the services that the new role demands. Who can they outsource to? Who can they partner with? Who can do what they can\u2019t or won\u2019t?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The new IT function should be an ecosystem rather than a unit.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new role of IT requires a rethink of what IT is, how it should operate, and what its deliverables should be.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all heard about digital disruption and digital transformation. But what do they mean and what is IT\u2019s role in disruption and transformation? Disruption is about how the world and your competition work. Transformation is about how you work. John Hagel in his book \u201cScaling Edges\u201d talks about the \u201cdark side\u201d of technology. He is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-11130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","yoast_noindex":true,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The role of IT in business - Netsurit US<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The role of IT in business - Netsurit US\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve all heard about digital disruption and digital transformation. But what do they mean and what is IT\u2019s role in disruption and transformation? Disruption is about how the world and your competition work. Transformation is about how you work. John Hagel in his book \u201cScaling Edges\u201d talks about the \u201cdark side\u201d of technology. 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